Why Wisconsin

Wisconsin has tone-setting meeting and event venues.

The key to a wow-worthy event is connecting the link between inspiration and impact. In Wisconsin, we stand out by pausing to listen so we can deliver what you imagine. We recognize that details make the difference. We know how to take all the small things - and turn them into something amazing.

From newly designed urban convention facilities and concert halls to laid-back waterfront venues and peaceful rooftop overlooks, Wisconsin delivers the unexpected. Our Midwest roots deliver a warm welcome and a genuine investment in your event to help you realize your vision. In Wisconsin, it all comes together.

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Fox Cities

La Crosse

Green Bay

Wisconsin is recognized on many top lists. We welcome you with our smile - and wow you with our unexpected accolades.

Thirteen Wisconsin standouts were 2022 James Beard Award semi-finalists (one of the culinary industry’s most prestigious honors), with three Milwaukee chefs taking Best Chef for the Midwest.

World Population Review’s Quality of Life by State 2022 named Wisconsin as having the eighth-highest quality of living in the US, with the cost of living lower than the national average.

The U.S. News and World Report's 150 Best Places to Live 2022-23 featured three Wisconsin cities: Green Bay, Madison and Milwaukee.

Three Wisconsin resorts made Travel + Leisure's 2021 World's Best Awards, and Lake Geneva was listed on Forbes’ 2022 Best Places to Travel in the US.


Unexpected Amenities, Inspiring Destinations & Genuine Hospitality

From the Wisconsin Center’s $420 million expansion in Milwaukee, to the LaCrosse Center’s $42 million in renovations Wisconsin’s meeting facilities are leading the way. Combined with the re-opening of attractions like America’s Black Holocaust Museum, our pace continues with exciting options and tailored services. We bring it all together with a genuine hospitality that assures you feel welcome.


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Wisconsin’s water, wilderness and winning sports teams 

The good times will flow for your attendees while they’re on Wisconsin's lakes, rivers and ocean-like coastline. Forty-nine state parks create possibilities like team hiking by day and world-class stargazing by night.

There’s always a sports fan in the group, and some of the most diehards hail from Wisconsin. History is made in Wisconsin stadiums and arenas. From the Super Bowl Champion Packers and NBA Champion Bucks to the beloved Milwaukee Brewers, spectating a professional sport with locals is a must for off-agenda fun.

Beer and cheese are just the start…

Beer … and cheese (a reason with duality).

Our legendary beer and cheese add flavor to group experiences. These favorites have globalized our state and liquid legends like Pabst, Miller, Leinenkugel and Schlitz paved paths in our history. Tour a brewery, visit a cheese factory and then explore the supper clubs, waterfront restaurants and top-dining establishments that make Wisconsin unique.

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Attendees have easy accessibility through three international airports.

Three international airports take attendees to and from nearly 60 direct flight destinations.

Our state is fit for your group.

The best of Wisconsin is accessible to your group, no matter the type or size. And in our state, the progressive Midwestern spirit fuels growing industry clusters in our major meeting cities – industries like tech, medical and agriculture.

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Wisconsin’s meeting destinations are distinctive and ready to host you.

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