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"WE EMBRACE OUR BEER AND CHEESE AND PACKERS IN WISCONSIN, CERTAINLY"

"WE EMBRACE OUR BEER AND CHEESE AND PACKERS IN WISCONSIN, CERTAINLY,”
says Julia Hertel, executive director, Wisconsin Association of CVBs, of the state’s reputation, but Wisconsin’s natural beauty is often not realized by outsiders. “Most of our facilities, our major convention centers, are on the water or are right next to the water, whether that’s a river or a lake.” The state’s regions have many of the same core elements that make Wisconsin Wisconsin, but each have their own distinctive character. There’s been a surge across the state to upgrade, renovate and invest in the future. “[Tourism] has a $19 billion economic impact to the state of Wisconsin, and it’s been going up for at least the last five years,” says Hertel. “Every year we have seen an increase since the 2009 recession, we’ve just seen a great boon to the tourism industry.” Destinations and private investors have recognized the impact and have started to invest in properties and develop meeting and convention space. “Wisconsin, similar to Minnesota, has been typically known as a leisure destination. But if you have that kind of product that leisure travelers like, it’s also going to be something that a meeting attendee is going to enjoy as well,” says Hertel